Why Architectural Visualization Is Essential For Your Business

Avatar Picsell | December 6, 2017

PicsellGlobal: There is no denying the fact that technology brings imagination closer to reality. With various digital trends evolving at a rapid pace, technological advances have inevitably breathed new life into the world of architecture.

The best example to reinstate this is the introduction of Architectural Visualization.

Architectural Visualization, also known as Arch Viz, is a term that refers to creating three-dimensional designs to show the attributes of a proposed design. From a basic sketch to 3D rendering, and getting interactive tours of the idea, architectural visualization gives the client a clearer representation of what they’re buying.

In this post, we’ll go through how architectural visualization can become an essential element of your business.

Visualization is easy, quick, and realistic

From deducing the exact representations of 2D sketches to evaluating all the proportion and scales of the design, architectural visualization simulates the effects of both internal and external environment.

Your proposed design becomes quite vivid, and you can easily check whether your plan is feasible or not.

Best for the marketing purposes

The experience of going through a virtual tour of design is more compelling than just viewing a hand-drawn sketch of it.

An architectural visualized model gives the client the exact idea of the possession. The visual imagery lingers in the customer’s mind for a longer time and also gives you a better chance of winning over the prospect.

Architectural Visualization Picsell Global Video production post

Lets you re-model the designs easily

Building the design and construction is quite expensive. Any change during the process becomes troublesome and sometimes even raises a dispute between you and your client.

If an architectural model is framed for the proposed design, it becomes easier to see the overall impact of all the alterations made. Also, the design gets finalized without any extra post-construction hassle and charges.

Gives you a precise idea of measurements

With an architectural visualized model by your hand, you can clearly show the client the distance and physical dimensions in relation to other objects in the total layout.

The representation brings things closer to reality and lets you achieve various objectives like space, corrections in size, and more. It also helps customers view and make arrangements of objects according to their individual needs and requirements.

Gives you zero language barriers

Unlike the 2D designs that need a clear explanation of the design information, the visualized 3D designs require no instruction and are not bound to any specific language.

The client will easily understand the design and will get a better grasp of the idea through the virtual reality that it creates.


Architectural visualization of design is just like transforming the ideal from your mind to a piece of paper. You can easily design a life-like model of both commercial and residential building to give the client a compelling view of their dream possession.

The impact that 3D rendering and architectural visualization will have on your business is one of the most transforming things to have happened.


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Written by Picsell